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This is THE podcast for you as a Customer Experience Leader. To learn where to spice up your CX leadership. Listen to CX colleague’s, thoughtleaders and of course your host Nienke Bloem. She has educated and spoken with CX Leaders all around the globe, is a Recognized Training provider with the CXPA and knows how to make CX work! Honest, fun and always with a practical twist to help you become an even better CX leader.
Episodes
2 hours ago
2 hours ago
Ever felt your brilliant CX roadmap hit a brick wall of internal resistance? In this solo episode, your host Nienke Bloem reveals why influence inside your organization depends on two human signals - warmth and competence - and how you can dial up both to become the Lovable Star colleagues trust and senior leaders follow.
Inspired by a mountain-top holiday encounter with a servant-hearted hotel owner and a candid leadership lesson from HEMA CEO Saskia Egas Reparaz, Nienke distills the science into 9 practical tips (3 for warmth, 3 for competence, 3 for everyone).
In this episode you’ll learn:
- Why warmth beats raw skill as the first gateway to trust - and how the warmth/ competence matrix works (Fiske & Cuddy)
- The four leadership quadrants and the trap of being a “Competent Jerk”
- How a sommelier-turned-hotel-owner models visible, servant leadership - plus a real-world boardroom example from the CEO of HEMA
- 3 ways to ramp up warmth when you’re seen as distant
- 3 ways to boost competence when you’re liked but not taken seriously
- 3 universal moves every CX leader can start this week to spice up influence across silos
- A simple self-audit to locate yourself on the matrix and pick the right next habit
Time-stamped overview
[00:00:00] - [00:01:32] Introduction: Why warmth beats competence
[00:01:32] - [00:02:54] About the podcast & host
[00:02:54] - [00:05:11] The science of warmth and competence
[00:05:11] - [00:07:30] The warmth & competence model
[00:07:30] - [00:09:34] Four leadership quadrants
[00:09:34] - [00:11:47] Why the Matrix matters for CX leaders
[00:11:47] - [00:14:32] Real-world example: The Dolomite hotel
[00:14:32] - [00:15:56] Leadership reflection & practical application
[00:15:56] - [00:19:07] Tips to grow warmth
[00:19:07] - [00:24:43] Learning from warm leaders: Hema’s CEO
[00:24:43] - [00:28:23] Tips to grow competence
[00:28:23] - [00:29:50] Recap of action steps
[00:29:50] - [00:31:19] Three universal tips for all leaders
[00:31:19] - [00:32:48] Conclusion & invitation
[00:32:48] - End credits
Resources & links
- Warmth–Competence research: Fiske, Cuddy, & Glick (2007); Cuddy, Kohut & Neffinger (2013)
- Nienke wrote a blog about this topic with an interesting model, you can read it here.
About Nienke
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Enjoyed the episode?
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Monday Jun 16, 2025
Monday Jun 16, 2025
Welcome back to CX Leadership Talks! In a refreshing role reversal, today Nienke Bloem - your host - takes the guest seat, joining host Adam Dorrell for a conversation you don’t want to miss. Known for her infectious energy and practical approach to driving real change, Nienke opens up about what it really means to “spice up” customer experience - hint: it starts with leadership.
Together, Adam and Nienke cut through CX industry jargon and get real about the challenges of building a customer-centric culture, balancing strategy with fast, practical action, and learning to love tough customer feedback. Nienke shares colorful stories from her career journey - from small island beginnings in Texel to leading CX for telecom giant KPN - and introduces refreshing concepts like “truth makers” vs. “truth seekers” and the art of “friction hunting.”
This episode is packed with hands-on leadership tips, memorable metaphors (ever heard of CX cosplay or fire prevention in CX?), and candid discussions on building true authority and resilience as a CX leader. Whether you’re looking to energize your CX strategy or need inspiration to face tough boardroom conversations, this conversation delivers insights you can act on right away.
Tune in for Nienke’s spicy perspectives and practical advice, and learn how to bring more heart - and action - into your customer experience leadership.
Timestamped overview:
00:00 Enhancing leadership for impact
05:04 Early risers' varied workday
09:19 Truth makers vs. truth seekers
12:34 Truth makers triumph over seekers
16:10 Slow processes in Customer Experience
17:56 Pilgrimage as strategic journey
23:30 Customer-Centric strategy execution
27:25 Urgent need for improved CX
29:13 Engage, don't convince, in CX
32:54 Prioritize understanding, avoid judgement
35:21 CX leadership strategies & stories
39:37 Costly advertising and low conversion rates
41:55 Mastering NPS for CX leaders
46:26 From conflict to connection
47:44 CX Program improvement suggestion
Extra information:
Connect with Adam on LinkedIn.
Booktip: Winning on Purpose
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Monday Jun 02, 2025
Monday Jun 02, 2025
Welcome to a fresh episode of CX Leadership Talks, hosted by Nienke Bloem - the international customer experience expert known for her practical wisdom and signature blue dress! In this special “back to basics” episode, Nienke dives deep into the essentials of making your customers come back for more. You’ll get an insider’s look at her new CX Boomerang model - a simple yet powerful framework designed to help you create experiences that are effective, easy, enjoyable, and truly memorable.
Blending
- the famous CX model by Forester
- timeless research from Daniel Kahneman and
- the EPIC moments framework of Chip and Dan Heath,
Nienke shares actionable insights and memorable stories from business and everyday life alike. Whether you’re a seasoned CX leader or just starting your journey, you’ll discover practical strategies to build long-lasting loyalty and real business value by delivering unforgettable moments throughout your customer journey.
Tune in for inspiration, practical ideas you can use today, and a reminder that even the smallest memorable touch can boomerang back as loyalty, advocacy, and growth for your business. Get ready to be inspired to make CX work - for you, your team, and your customers!
Timestamped overview:
00:00 Creating memorable CX
04:28 Enhancing customer journeys moments
08:47 Refocusing on CX fundamentals
11:11 Creating effortless, enjoyable, memorable experiences
17:02 Memorable CX moments
18:47 IKEA's simple checkout experience
23:57 Applying the Boomerang model to journeys
26:19 Client loyalty in veterinary services
30:16 Dutch approach to customer loyalty
31:08 Enhancing client experience
36:08 Creating memorable business moments
39:38 Thoughtful gestures and kindness practices
44:32 Enhancing customer experience reflection
46:50 Creating memorable customer experiences
Extra information:
Video Daniel Kahneman – Experience vs Memory of Experience: https://www.youtube.com/watch?v=XgRlrBl-7Yg
One page summary of The Power of Moments EPIC model: https://www.scribd.com/document/472290032/heathbrothers-power-moments-1-page-summary-epic
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Monday May 19, 2025
Monday May 19, 2025
You’re probably expecting to hear Nienke’s familiar voice in this episode - but not today. Surprise! This episode was not recorded by Nienke. In fact… it wasn’t recorded by a human at all.
While Nienke was in Singapore, diving deep into all things Artificial Intelligence - from chatbots to content creation, from productivity boosters to playful creativity - something unexpected happened. AI got its hands on her book CX is a Pilgrimage… and decided to make a podcast about it.
Meet Notbook LM: the AI behind this unusual episode. It read the book, processed the CX philosophy, and crafted an audio experience all on its own.
No, it doesn’t sound like Nienke.
Yes, it talks about her ideas.
And yes - it might just blow your mind a little.
Curious to hear how AI interprets a CX journey?
Hit play and enjoy this one-of-a-kind experiment.
Let the CX pilgrimage continue - in a totally new voice.
Timestamped overview
00:00 Fear of change: Can you?
04:04 Road map to potential
06:32 Choose your CX toolkit wisely
12:42 Fostering a culture of safety
13:58 Colleague's support transformed struggle
17:29 Prioritize self-care and joy
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Monday May 05, 2025
Monday May 05, 2025
Welcome to a new solo episode of CX Leadership Talks!
Today, Nienke Bloem CCXP dives into a topic that can transform your CX leadership journey: mentorship.
With over 53 CX leaders mentored since 2020 through her Masterminds and individual mentoring programs, Nienke shares why having a mentor is not a luxury, but a real accelerator for your success as a CX leader, expert, or consultant.
In this episode, you’ll learn:
- Why mentoring isn’t about fixing you - it’s about expanding you
- What can go wrong when you don't have a mentor
- How a mentor gives you fresh perspectives, strategic direction, and real accountability
- The 10 powerful elements a CX mentor can bring to your leadership journey
- The difference between internal and external mentors and why Nienke loves working with external mentors
- Common misconceptions about mentoring (and why it’s not just for struggling leaders)
- How mentoring can help you dream bigger, grow faster, and lead stronger
Are you ready to grow your CX leadership impact?
If you're curious about what mentoring with Nienke might look like, feel free to send us an email at nienke@nienkebloem.nl and we'll be happy to tell you all about it.
Time stamped overview:
00:00 Mentorship for CX leaders
06:20 Power of mentorship
09:52 Guiding mentees in CX strategy
10:57 Accountability and overcoming procrastination
15:37 Value of real-life mentorship
17:15 Role models inspire bigger dreams
21:51 Seek mentorship for leadership growth
23:46 Share your episode review
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Monday Apr 21, 2025
Monday Apr 21, 2025
In this eye-opening episode, Nienke Bloem talks with organizational consultant and founder of Met Klanten, Sarah van der Wiel, about how systems thinking can transform the way we approach customer experience.
Sarah shares her unique blend of expertise - from CX and behavioral design to organizational anthropology and systemic work - and introduces us to her newest method: Customer Constellations.
Together, they explore:
- Why customers are not outside the system, but part of it
- How to recognize deeper, systemic root causes behind recurring customer pain points
- What language, power dynamics, and organizational history have to do with CX
- Why slowing down might be the smartest move CX leaders can make
- How to create lasting change that actually sticks
If you've ever felt like you're fixing the same issues over and over again, this episode is a must-listen.
Time stamped overview:
00:00 Emotional connection with banks
05:53 Trends in cultural and behavioral design
09:27 Customers shape the ecosystem
12:59 Reflecting on a 11-year-old event
15:34 Breaking Customer System Silos
17:36 Cultivating curiosity through feedback
23:04 Humanizing Customer Experience transformation
26:29 CX leadership & narrative change
30:11 Dutch childcare benefits scandal
31:22 Fall in love with problems
35:09 Systemic leadership literature challenges
37:25 Launch of Customer constellations
Resources mentioned:
🔗 You can connect with Sarah here
🌐 Learn more here
Dutch: Barbara Hoogendoorn books
English: Els van Steijn – The fountain
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Monday Apr 07, 2025
Monday Apr 07, 2025
In episode 50 of the CX Leadership Talks podcast, Nienke Bloem celebrates this milestone moment by taking you on a personal and powerful journey through her CX education experiences.
She shares the lowlight that started it all - a disappointing CX course in London - and how that frustration became the spark to build her own CX training programs. From there, she reflects on seven key learning experiences that shaped her leadership, including:
✨ A behind-the-scenes tour at Zappos and their legendary employee culture
✨ Learning CX magic at the Disney Institute (yes, there were Minnie ears!)
✨ Earning two diplomas from Harvard Business School Online
✨ The value of being part of an international mastermind that fuels strategy and accountability
This episode is a celebration of growth, resilience, and the power of investing in yourself. If you're a CX leader or aspiring to become one, you’ll walk away with fresh insights and a renewed belief in lifelong learning.
🎧 Hit play and discover what these experiences taught Nienke and what they can teach you too.
Timestamped overview
04:08 Disappointing CX training experience
08:19 Thin slicing concept explained
12:16 Commitment in blended learning
16:36 Networking and mastermind importance
18:06 Mastermind connections for CX leaders
21:01 Design thinking and growth
Resources mentioned:
Download the free e-zine with my 27 Zappos learnings here.
For more info about the CX Leadership Masterminds program, visit Nienke's website here.
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
Monday Mar 24, 2025
Monday Mar 24, 2025
Title: #49 Stop being the Best-Kept secret in your company - Make your CX Story stick
Welcome back, my CX friends! In this episode of CX Leadership Talks, I'm diving into the art of crafting unforgettable customer experience stories that truly stick and leave a lasting impact.
Drawing inspiration from one of my favorite books, "Made to Stick" by Dan and Chip Heath, I'll be sharing six transformative elements to take your CX narrative to the next level.
From simplicity to surprise, concreteness to credibility, and more, we'll explore how to make your message memorable and drive change in your organization.
Plus, I'll tell you about my upcoming webinars where you can work with me to refine your CX story and make it truly stick.
Whether you're a seasoned CX pro or just starting out, this episode is packed with insights and practical tips to spice up your leadership and storytelling skills.
Tune in and let's transform your CX communication together!
In this episode, you’ll learn how to make your CX story Stick, by using the SUCCES formula of the Heath brothers:
✅ Simple – Find the sharpest core message (no more 43-slide decks!)
✅ Unexpected – Grab attention by flipping the script
✅ Concrete – Ditch vague buzzwords; bring true client stories to the table
✅ Credible – Back it up with real numbers and support from senior leaders
✅ Emotional – Data informs, but emotion moves
✅ Stories – Because stories are how people remember and act
CX Leaders, this is for YOU if:
✔️ You’re tired of repeating yourself
✔️ You want people to take action after your presentations
✔️ You’re ready to spice up your leadership with a story that spreads
📅 And don’t miss this:
Join Nienke’s free 1-hour First Aid CX Story Webinar to test and upgrade your own story using her CX Story Blueprint.
🧡 March 25 (NL) – Dutch edition
💙 March 26 (INT) – International edition
🧡 March 27 (BONUS) – Extra session!
Time stamped overview
00:00 Creating stickiness in Customer Experience
03:22 Webinar: Enhance Your CX Story
07:20 Unexpected low reviews shock customers
12:11 Creating emotional connections through context
14:47 Integrating success elements into stories
18:28 Join my webinar next week
About Nienke: Nienke Bloem CCXP is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs.
Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
And register for her webinars this last week of March 2025:
🧡 March 25 (NL) – Dutch edition
💙 March 26 (INT) – International edition
🧡 March 27 (BONUS) – Extra session!