#49 Stop being the Best-Kept secret in your company - Make your CX Story stick

Title: #49 Stop being the Best-Kept secret in your company - Make your CX Story stick

Welcome back, my CX friends! In this episode of CX Leadership Talks, I'm diving into the art of crafting unforgettable customer experience stories that truly stick and leave a lasting impact.

Drawing inspiration from one of my favorite books, "Made to Stick" by Dan and Chip Heath, I'll be sharing six transformative elements to take your CX narrative to the next level.

From simplicity to surprise, concreteness to credibility, and more, we'll explore how to make your message memorable and drive change in your organization.

Plus, I'll tell you about my upcoming webinars where you can work with me to refine your CX story and make it truly stick.

Whether you're a seasoned CX pro or just starting out, this episode is packed with insights and practical tips to spice up your leadership and storytelling skills.

Tune in and let's transform your CX communication together!

In this episode, you’ll learn how to make your CX story Stick, by using the SUCCES formula of the Heath brothers:

✅ Simple – Find the sharpest core message (no more 43-slide decks!)
✅ Unexpected – Grab attention by flipping the script
✅ Concrete – Ditch vague buzzwords; bring true client stories to the table
✅ Credible – Back it up with real numbers and support from senior leaders
✅ Emotional – Data informs, but emotion moves
✅ Stories – Because stories are how people remember and act

CX Leaders, this is for YOU if:
✔️ You’re tired of repeating yourself
✔️ You want people to take action after your presentations
✔️ You’re ready to spice up your leadership with a story that spreads

📅 And don’t miss this:
Join Nienke’s free 1-hour First Aid CX Story Webinar to test and upgrade your own story using her CX Story Blueprint.

🧡 March 25 (NL) – Dutch edition
💙 March 26 (INT) – International edition
🧡 March 27 (BONUS) – Extra session!

📩 Register here

 

Time stamped overview

00:00 Creating stickiness in Customer Experience

03:22 Webinar: Enhance Your CX Story

07:20 Unexpected low reviews shock customers

12:11 Creating emotional connections through context

14:47 Integrating success elements into stories

18:28 Join my webinar next week

 

About Nienke: Nienke Bloem CCXP is often called the Customer Experience speaker in the blue dress.  

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books. 

 

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs.

Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.  

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.

 

And register for her webinars this last week of March 2025:

🧡 March 25 (NL) – Dutch edition
💙 March 26 (INT) – International edition
🧡 March 27 (BONUS) – Extra session!

📩 Register here